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Privacy Policy


At TORONTO LOFTS REALTY CORP. (“Toronto Lofts™” or “we”), we recognize the importance of your privacy. We are committed to using your personal information responsibly and only to the limited extent needed to serve you better. 

Application of Privacy Policy

This Privacy Policy regulates how we internally collect, use and disclose to third parties during commercial activities any personal information within our possession. It applies to our principals, partners, employees, contractors and authorized representatives (“Staff”). It is at all times, subject to the requirements of the Personal Information Protection and Electronic Documents Act (“PIPEDA”). Any terms not defined in here has the mean that PIPEDA attributes to them and this policy is meant to be consistent with PIPEDA. 

Governing Law

This Privacy Policy is governed by the laws of Ontario and the laws of Canada as applicable herein. It is not a contract and will be treated as a non-contractual set of policies and practices binding on Staff of our Ontario or Canadian entity under Principle 4.1.4 (PIPEDA, Schedule 1). 

Accountability for Your Privacy

Our Privacy Information Officer is responsible for ensuring that Staff complies with this Privacy Policy. He or she can be contacted at: 

1179 King St. W.,
Suite 215
Toronto, Ontario, M6K 3C5
Fax: 416-538-5638
E-Mail: info@torontolofts.ca
Attention: Privacy Information Officer
The identity of our Privacy Information Officer is available upon written request as required by Principle 4.1.2 (PIPEDA, Schedule 1). 
Privacy Team

The Privacy Information Officer is always a single individual who is a member of Toronto Lofts™ supreme decision-making body. Depending on our legal structure (which may change from time to time) the Privacy Information Officer will be a director or officer (for a corporation), partner (for a partnership) or the sole proprietor. 
The Privacy Information Officer heads our Privacy Team and may delegate some of his/her duties to one or more members on that team from time to time. 
Responsibilities of Privacy Team

The Privacy Team is responsible for, 

(a) implementing procedures contained in this Privacy Policy to protect personal information;
(b) training our Staff to comply with this Privacy Policy and PIPEDA and communicating to Staff information about changes and updates to our Organization’s policies and practices relating to Personal Information; and 
(c) enforcing this Privacy Policy and correcting any potential or actual instances of breach; and 
(d) reviewing and responding to any communication or notice relating to this Privacy Policy or PIPEDA. 

The initial response to a privacy-related inquiry must be in writing and must include the name and contact details of the Privacy Team member providing the response. 
Our Purpose 

We are in the business of Real Estate Sales and Marketing and we collect, use, and disclose personal information for the following purpose: 

Toronto Lofts™ collects, uses, and discloses personal information for the purpose of providing website related services to our clients for the direct or indirect benefit of the identifiable individual(s) to whom the personal information relates. Website related services includes designing, monitoring, updating, amending and programming online content to be posted on the World Wide Web, sent via electronic mail and/or content that is communicated and/or transferred in some other manner through the Internet. 
In addition, where personal information has been transferred to us as a “third party for processing” under Principle 4.1.3 of PIPEDA, we will also collect, use, and disclose that personal information in accord with any purpose set out in any contract between us and the person from whom we have received the personal information.

If we change the purpose set out above we give notice of the change on our website and we will post an updated Privacy Policy. 
Personal Information We Collect and Use 

To fulfill our purpose, we collect the following kinds of personal information: 
    1.  Our client’s/customer’s name, home address, home telephone number and e-mail;
    2.  A copy of our client’s/customer’s driver’s license, passport, health card or other government identification that we need to identify or verify a client’s/customer’s identity under rules of Proceeds of Crime, Money Laundering and Terrorist Financing Act;
    3.  Real Estate broker information, beneficiary information, account number and financial information
    4.  Social Insurance Numbers

    We can collect and store this information on paper, either on standard forms or on documents we generate in the ordinary course of our business, all of which are placed in paper file. We can also collect information electronically (via the Internet, manually entered or scanned) and store this information on a secure server. 
    Obtaining Consent

    Implied Informed Consent 

    When collecting, using and disclosing personal information about you, we rely on your implied consent when you give us your personal information on request of your own free will. This is provided that we collect that information in the ordinary course of our business in accordance with our Purpose. 
    Informed Consent 

    When PIPEDA allows us to proceed without consent, or we imply your consent (as discussed above), we do not seek express consent. In all other cases, our Staff will contact you (either by telephone, e-mail or in person), identify a new purpose for which we need your information and seek your express consent. We do not collect personal information from children (anyone under 18) over the telephone or in person without a parent’s express oral consent. 
    If we are collecting the information online, we will request that you supply personal information in fields on web pages containing a link to this Privacy Policy. You will be able to expressly consent by checking a checkbox and submitting the information electronically. We do not knowingly collect information from children (anyone less than 18 years old). However, when collecting personal information electronically (by web-form or e-mail) we do not verify the age of the person from whom we are collecting. In the absence of any indication to the contrary, we will assume anyone supplying us with information online is over 18 years of age. Parents are strongly encouraged to discuss responsible internet use and personal information disclosure with their children. 

    Withdraw Consent

    You can withdraw your consent at any time by sending an e-mail or a fax to our Privacy Information Officer at the contact information above. We will inform you of any implications connected to withdrawing your consent. 

    Limiting Collection, Use, Disclosure and Retention

    We use our best efforts to limit the personal information we collect, use and disclose solely those details we need to fulfill our Purpose. We have designed our standard forms only to collect the information that we foresee we will need. We do not collect, use and disclose personal information using deceptive, fraudulent or unlawful means, and we do not conduct video surveillance. 

    Need-to-Know Disclosure 

    When using and disclosing information to third parties like printers, consultants, professionals and suppliers, we only disclose on a need-to-know basis. Also we only with the appropriate contractual safeguards as contemplated in Principle 4.1.3 of Schedule 1 of PIPEDA. 

    Retaining Records 

    We keep records of the work performed and services provided by us in accordance with applicable regulatory requirements and professional standards. These records may include personal information. Our records are stored with safeguards against inappropriate or unauthorized access. We retain contact information about individuals for the period of time the individual subscribes to our newsletters, blogs and seminars and does not opt-out or continues to respond to such services.

    Destruction of Personal Information

    We destroy electronic information by deleting it and, when hardware is discarded, we ensure that the hard drive is physically destroyed.

    Ensuring Accuracy 

    In order to fulfill our Purpose to a high quality standard, we ask you to update your personal information and maintain appropriate contact preferences from time to time. You also have the right to contact us in order to verify that the information we have on file is accurate. 
    We do not, as a practice, contact you in order to ensure that the personal information we have in accurate. We may take reasonable steps to do so when using that information in course of providing you with an ongoing product or service, provided our Staff is in regular contact with you. Otherwise, we strongly encourage you to contact us and ensure that the information we have in your file is up-to-date. 
    Our Safeguards to Protect You

    We respect the privacy of our customers/clients and employees and will protect that privacy as vigorously as possible. The methods we use include:
    • Storing personal information in electronic and physical files that are secure and to which access is restricted. 
    • Physical premises that are monitored by security 24 hours a day, 7 days a week; and 
    • Password-protected computers (including on laptops, desktops and smart-phones) and the use of technology safeguards, such as firewalls, encryption and intrusion detection, to prevent hacking or unauthorized computer access. 
    Unfortunately, no data transmission over the Internet or by electronic mail can be guaranteed to be 100% secure. As a result, we cannot ensure, warrant or represent that any information transmitted to us electronically will always be protected.

    Mobile Devices and Remote Access

    When using laptops and mobile devices outside the office, we are required to take reasonable steps to ensure that these devices are not lost or stolen. These devices may not be stored in vehicles or left unattended for any reason while out of the office. 
    Staff may also remotely access the office network from a personal computer. Such access is only permitted if the computer has technology safeguards equal to, or better than, those on the computers belonging to our organization. Under no circumstances may Staff store data from our office network on a personal computer. Instead we provide them with secure USB keys for that purpose. 

    Regular Review of Safeguards 

    We recognize that technology and security measures evolve at a remarkable pace. So at Toronto LOFTS Realty Corp. we annually review our personal information safeguards with our Information Technology consultants and in-house experts. We want to ensure that our safeguards exceed industry best-practice. 

    Open Privacy Practices 

    It is our practice to post the most up-to-date version of this Privacy Policy on our website at torontolofts.ca. You can also obtain a copy of this policy by sending an e-mail to info@torontolofts.ca. 

    Your Ability to Access Your Information

    If you are a client/customer, you may review any personal information we have on you in our files by contacting our Privacy Information Officer at 1179 King Street W., Suite 215, Toronto, Ontario, M6K 3C5. 
    Please include sufficient details in your request about the type of information that you would like to see about yourself. Please sign your request and send it by regular mail and we will contact you within 30 days of receipt. Please note that we only respond if you are making a request relating to your own personal information. We will not grant access to personal information about someone else. 
    We will be pleased to provide you with access to your personal information as long as it does not fall within an express PIPEDA exception. Examples of such exceptions include information protected by solicitor-client privilege; information generated in the course of a formal dispute resolution process; information about another individual where disclosure would reveal confidential commercial information; or information disclosed to the police or other lawful authorities where we are required to withhold disclosure. 
    Costs and Fees

    Please note that summary information is available on request, subject to the terms above, but more detailed requests requiring archive or other retrieval costs may be subject to our normal professional and disbursement fees. 

    Questions or Concerns

    Should you have any questions or concerns about this Privacy Policy or how we handle your information-access request, please direct them to our Privacy Information Officer. He or she will be pleased to respond and if necessary investigate the matter. 
    We reserve the right to change our Privacy Policy at any time by posting a new version on our web site. In the event of a conflict between this version and another, the version that is later in time prevails. 
    Version of June 17, 2014 as of 5:02:20 PM (EST)